Who we are
Transforming How Organisations Work with AI
We help organisations turn AI and transformation opportunities into measurable business value.
APAS combines finance expertise, AI, technology and transformation leadership to design and implement smarter ways of working — securely, practically and without the risk and complexity of traditional transformation projects.
WHAT WE DO
APAS brings together practical AI solutions, transformation leadership and secure AI adoption across three areas:
💠OPTIMISE
Automate what slows you down.
Use AI and automation to reduce repetitive work, improve finance performance and put the latest financial information at management's fingertips.
💠TRANSFORM
Redesign how work gets done.
Design and implement smarter ways of working by connecting people, processes, technology and AI — guided by expert transformation leadership.
💠GOVERN
Adopt AI securely and sustainably.
Build the security, governance and infrastructure needed to use AI confidently as adoption expands across your organisation.
AI is not the transformation. How you work is.
The greatest value from AI comes when people, processes and technology are designed to work together.
APAS helps organisations identify where change can create value, design smarter ways of working, implement practical solutions and build the capability to sustain them.
We don't just recommend what to change. We design it, implement it and measure the value it delivers.
WHO WE WORK WITH
We work with leaders who want to use AI, automation and better ways of working to improve performance, build capability and create measurable business value.
Finance Leaders
Automate finance processes, improve financial visibility and decision-making, and adopt AI with confidence.
Business Leaders
Transform how people, processes, technology and AI work together to improve performance and create capacity to scale.
Professional Services Firms
Transform client experience, operational efficiency, financial performance and management visibility through connected workflows and smarter use of people and technology.
Transformation & Technology Leaders
Build organisational AI capability, redesign ways of working and implement practical AI solutions that create lasting business value.
Regulated Organisations
Adopt AI securely with the governance, infrastructure and data sovereignty needed to protect sensitive information.
Our Experience Spans
Fintech, Payments & Banking | Manufacturing & Distribution | Retail & E-commerce | Professional Services & Accounting | Hospitality & Tourism | Import/Export & Logistics | Technology & Scale-ups
For Professional Services & Accounting Firms
Extend your client offering with practical AI, finance automation and business transformation solutions — without building the capability in-house.
For Growing Organisations
Access practical AI solutions and expert transformation leadership without the cost and complexity of building everything in-house.
Our clients have different challenges, but they share a common goal: using technology, AI and better ways of working to create measurable business value.
Our Story
Built on deep finance and transformation experience
Ross Stevenson founded APAS digital after more than 20 years leading finance transformation and digital innovation at global institutions, including as Executive Director at UBS across Asia Pacific and international markets.
He saw first-hand how advanced AI, automation, governance and transformation capabilities could create significant business value — but that many organisations lacked access to the expertise and leadership needed to put them into practice
APAS was created to close that gap — combining practical AI solutions with transformation expertise, hands-on leadership and secure technology to help organisations design, implement and sustain better ways of working.
Today, APAS supports clients across Asia-Pacific and Europe from hubs in Bangkok, Wellington and London.
“After driving finance innovation at global banks, I saw that the technology was only part of what made transformation successful. The real difference came from how people, processes and technology were brought together, and having the leadership to turn ideas into implemented solutions. We created APAS.digital to bring that capability to organisations that want to use AI to work smarter, build capability and create measurable business value.”
Ross Stevenson, Founder & CEO | Certified Fractional CFO
Ready to Transform How Your Organisation Works?
Let's identify where AI, automation and smarter ways of working can create measurable value — and build a practical path to implementation.
No hard sell. Just a clear next step.
We support growing businesses across Asia-Pacific and Europe from our hubs in Bangkok, Wellington, and London.
Get in touch
Interested to explore working together?
Fill out the contact form and we’ll be in touch shortly.
We’re here to help you understand where automation, AI, and security can deliver the biggest impact for your finance function.